Visual Encyclopedia

Swatch

Swatch is a Swiss watchmaker founded in 1983 by Nicolas Hayek, and is subsidiary of The Swatch Group. The product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which Asian-made digital watches were competing against traditional European-made mechanical watches.

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At the very least, their commercials are still hip. Swatch watches were apparently huge in the 80s. So huge that people had to wear more than one. Do we even know how to read watches anymore?

Contributed by Sammo Lea

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