Visual Encyclopedia

Social media marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."

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Social Mention is a website that allows you to search the web to see who is talking about your product. It will show you what pages your searched "topic" has been mentioned on, how many views it has gotten, and your social reach on the internet. It also provides links to the places where your topic has been mentioned. Social Mention is a very useful tool for gaging your marketing success.

Contributed by T-ra Ln Andersyn

Here is a blog I created devoted to social media marketing. Aside from exploring the features of YouTube, Facebook, and Twitter, I also write about modern examples of social media in the business world. It may sound boring, but I promise you it's not! If you like what you read, be sure to become a member of my blog and share great articles with your friends on Facebook and Twitter!

Contributed by Jayme Keefer

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