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"Some people believed that a sneeze causes the soul to escape the body through the nose. Saying "bless you" would stop the devil from claiming the person's freed soul. Others believed the opposite: that evil spirits use the sneeze as an opportunity to enter a person's body. There was also the misconception that the heart momentarily stops during a sneeze (it doesn't), and that saying "bless you" was a way of welcoming the person back to life." people.howstuffworks.com
Contributed by Vanessa Lam