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Self-publishing is the publication of any book, album or other media by its author without the involvement of an established publisher. Unlike the traditional publishing model in which control of the publication is shared with a publisher, the author controls the entire process in a self-publishing effort including the design of the cover and the interior, price, distribution, marketing, and public relations. The authors can do all of these activities by themselves or they may outsource these tasks. Self-publishing is not limited to physical books, but includes pamphlets and brochures, as well as digital media such as e-books and websites. In traditional publishing, the publisher bears the costs, such as editing, marketing, and paying advances, and reaps a substantial share of the profits; in contrast, in self-publishing, the author bears all of these costs but earns a higher share of the profits. In common parlance, the term usually refers to written content in book or magazine form, in physical media such as paper or in electronic form, but in theory it could apply to the self-publishing of video content or zines or uploading of images to a website.
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