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R. J. Reynolds Tobacco Company

The R. J. Reynolds Tobacco Company (RJR), based in Winston-Salem, North Carolina and founded by R. J. Reynolds in 1875, is the second-largest tobacco company in the U.S. (behind Altria). RJR is a wholly owned subsidiary of Reynolds American Inc. which in turn is owned by British American Tobacco of the United Kingdom.

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The reason that he should stop marketing these products is that they are harmful to their health. It is still not ethical to encourage young adults to use them. A study, which was conducted by Harvard School of Public Health, proved that smoking on occasion can cause consumers to smoke more often and begin to develop tolerance for it. Also, after continued consumption of alcohol beverages, many consumers become addicted to them. Reynolds implies that these products are good for you. This implication is invalid. Due to the fact that most young adults are less informed, they are more vulnerable to misleading messages from the media and their external environment. The flavor doesn’t expel the effects of these products.

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