Visual Encyclopedia

Promotion (marketing)

In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four P's: price, product, promotion, and place.

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Currently attending a technical academy in Las Vegas. Our project in the senior hospitality class was to create a customer service training seminar for the underclassmen. Being that marketing is my forte, I got the job of creating and distributing all marketing materials. Here's the promotional flyer I created for the event!

Contributed by Rickea Powell

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