, a production designer
(or P. D.
) is the person responsible for the overall visual look of the production. Production designers have a key creative role in the creation of motion pictures and television. Working directly with the director
, they must select the settings and style to visually tell the story. The term production designer
was coined by William Cameron Menzies
while he was working on the film Gone with the Wind
. Previously (and often subsequently) the people with the same responsibilities were called "art director
s". It is sometimes also described as "scenic design
" or "set design".