Passion Conferences is a Christian organization (also referred to as Passion and the 268 Generation, originally named Choice Ministries), founded by Louie Giglio in 1997, known for their annual gatherings of young adults between the ages of 18–25, more specifically college students. The organization is also responsible for sixstepsrecords, the Passion Worship CDs, and the church plant of Passion City Church in Atlanta, GA in 2009. Passion is legally registered in the State of Georgia as the For – Profit LLC "Passion USA 2011, LLC" of Roswell, Georgia. The first conference was Passion '97, held in Austin, Texas. Today, the headquarters are in Atlanta, Georgia. The organization lists its purpose as "...uniting students in worship and prayer for spiritual awakening in this generation," using Isaiah 26:8 as their theme verse: "Yes Lord, walking in the way of Your truth we wait eagerly for You, for Your name and renown are the desire of our souls".