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"Customers enter codes found on specially marked packages of Coca-Cola products on a website. Codes can also be entered "on the go" by texting them from a cell phone. These codes are converted into virtual "points" which can in turn be redeemed by members for various prizes or sweepstakes entries." I have been using this awesome website for years and have accumulated tons of gift cards and prizes.
Contributed by Taylor Taglianetti