Best posts about this topicLoading . . .
Michelle Phan is a make-up guru that became popular on Youtube. She started out small and has gradually expanded her empire, through Youtube she has meet numerous people and helped women around the world with her videos. She has personally helped me in life with ideas how to be a more confident person with and with out make-up. Michelle has traveled the world and now has her own make-up line called; EM "Which is is a reflection of ME." Michelle Phan was born in Boston, Massachusetts to Vietnamese parents. Her family, who allegedly struggled financially, eventually settled in Tampa, Florida and she attended Tampa Bay Technical High School. She had a step father and a step sister. As a teenager, Phan originally intended to become a doctor at the wish of her mother who did not approve of her fascination with cosmetics; "She would yell at me. To me, (makeup) was like painting your face. It was art. I was fascinated." She later convinced her mother and attended classes at Ringling College of Art and Design and Massachusetts College of Art and Design. In 2006, Phan had a personal blog in which she discussed different makeup tutorials and received requests for further instruction. She began posting tutorial vlogs on Xanga under the username Ricebunny and then began publishing on YouTube in May, 2007. Phan's videos implemented some special effects and a voice-over narration which were uncommon for the time but proved popular. She patterned her production style on Bob Ross; "There is something magical about narration and voiceovers. Recording a voiceover is an art form in itself."Buzzfeed featured several Phan's videos in 2009 and 2010, which helped them go viral. In particular, her make-up instructionals "Lady Gaga 'Poker Face' Tutorial" and "Lady Gaga 'Bad Romance' Look" brought her over a million subscribers. She then became a YouTube advertising partner and launched FAWN, a YouTube MCN (multi-channel network) in 2012. The format expanded Phan's offerings with additional hosts and guests, including Dita Von Teese, Coco Rocha, Nelly Furtado and the Victoria’s Secret Angels. Phan has included her reviews of beauty products in her videos. The following year, Lancôme made Phan their official video make-up artist after she featured some of their products in her videos. In 2011, Phan co-founded 'MyGlam', a monthly beauty subscription service filled with various beauty products that are associated to tutorials on the website.In mid-2012 'MyGlam' underwent a web design change to be more member inclusive, this also resulted in a name change from 'MyGlam' to 'Ipsy'. In May 2013, Ipsy hosted Generation Beauty, a conference in Los Angeles for beauty bloggers and online beauty content creators. On August 15, 2013, Phan in conjunction with the L'Oreal Group has launched a new cosmetic line called EM Michelle Phan. The cosmetic site follows the Ipsy style of not only being a commerce site but also a social media site which requires people to become members in order to purchase merchandise. EM Michelle Phan also contains areas such as 'Our Sisterhood' which encourages members to see what's trending among fellow members, tutorials and an invite system which encourages members to get members to join and make purchases in return for free gifts with purchase.
Contributed by Prianice Jordan