is the branch of psychology that focuses on the interaction of human behavior
and technology. Media psychology is not restricted to mass media or media content; it includes all forms of mediated communication and media technology-related behaviors, such as the use, design, impact and sharing behaviors. This branch is a relatively new field of study because of advancement in technology
. It uses various methods of critical analysis and investigation to develop a working model of a user's perception on media experience. These methods are used for society as a whole and on an individual basis. Media psychologists are able to perform activities that include consulting, design, and production in various media like television, video games, films, and news broadcasting. Media psychologists are not considered to be those who are featured in media (such as counselors-psychotherapists, clinicians etc.), rather than those who research, work or contribute to the field.