Visual Encyclopedia

Lucky Charms

Lucky Charms is a brand of cereal produced by the General Mills food company since 1964. The cereal consists of toasted oat pieces and multi-colored marshmallow shapes ("marbits" or marshmallow bits). The label features a leprechaun mascot, Lucky, animated in commercials.

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As a working employee at General Mills, I was highly surprised to know that the marshmallows are not called "marshmallows" but are actually called "marbits"!

Contributed by Jeana Logue

50th Anniversary

Lucky Charms celebrating its 50th Anniversary last year (2014). Here you can take a look at all the different box designs over the years. And a timeline of the cereal brand.

Contributed by Darby Oliver

Their Magically Delicious!

Everyone knows the best part of lucky charms is the marshmallows right? *I am the owner of this photo

Contributed by MaKara Reed

It's all about the marshmallows

Contributed by Amanda Slater

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