Visual Encyclopedia

Kawaii

Kawaii (かわいい, [kaw͍aiꜜi], "lovable", "cute", or "adorable") is the quality of cuteness in the context of Japanese culture. It has become a prominent aspect of Japanese popular culture, entertainment, clothing, food, toys, personal appearance, behavior, and mannerisms.

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Among teenagers and internet users, "kawaii emoticons" have become increasingly popular. Social networks like Twitter and Tumblr use them frequently as more enhanced and detailed versions of the basic keyboard emoticons. Posts on blogs, and sometimes entire blogs, contain lists and classifications of these kawaii emoticons based on the emotion they want to convey. 。◕ ‿ ◕。 and (◕‿◕✿) are pretty common examples.

Contributed by Caroline Elizabeth

Cute

Contributed by Cecilia Van Pratt

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