Visual Encyclopedia

Hollister Co.

Hollister Co., often advertised as Hollister or HCo., is an American lifestyle brand owned by Abercrombie & Fitch Co. The concept was originally designed to attract consumers aged 14–18, at a lower price point than the parent brand through its SoCal-inspired image and casual wear. Goods are available in-store and through the company's online store. In 2008 Piper Jaffray ranked it as the second most preferred clothing brand of US teens on a long list of actual West Coast companies.

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Hollister Co. non-management employees are called models if they work in the front and Impact's if they work in the stockroom. All of Hollister Co.'s actual print models were employees in the store.

Contributed by Ameerah Robateau

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