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Geoffrey Moore

Geoffrey Moore (born 1946) is an American organizational theorist, management consultant and author, known for his work Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers.

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A brief clip of Geoffrey Moore talking about how to differentiate ourselves from others. Where are we starting, and how do we get past our competitors?

Contributed by Sammo Lea

Geoffrey Moore talks about how innovations, when pursued, can move us beyond our current level to reach higher levels of success. Businesses, and individuals, must come up with innovative ways to set themselves apart. In a world with 7 billion people, it's clear that we have to have some way to make people look at us as individuals. How can we do this? I think his advice can apply to this idea of individual innovation.

Contributed by Sammo Lea

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