Visual Encyclopedia

Elevator pitch

An elevator pitch, elevator speech, or elevator statement is a short description of an idea, product, company, or oneself that explains the concept in a way such that any listener can understand it in a short period of time. This description typically explains who the product/company is for, what it does, why it is needed, and how it will get done. For the latter, when explaining an individual, the description generally explains one’s skills and goals, and why they would be a productive and beneficial person to have on a team or within a company/project. An elevator pitch does not have to include all of these components, but it usually does at least explain what the idea, product, company, or person is and why it/they are valuable.

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The art of the personal elevator pitch according to John Butman.

Contributed by Sammo Lea

Top Six Elevator Pitch Techniques from the author of "To Sell is Human," Daniel H. Pink.

Contributed by Sammo Lea

All about the series, Dragons' Den, in which various individuals use elevator pitches to get to the top. Creative take on rewarding/punishing good/bad elevator pitches. Also has some great tips about what to focus on in the pitch.

Contributed by Sammo Lea

A video on the best way to create a 10-second elevator pitch. Can you manage a 7-10 word pitch? Maybe after watching this video, you can. Tips about what matters and what doesn't. Here's a hint: you matter. Learn more from the video.

Contributed by Sammo Lea

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