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Elevator pitch

An elevator pitch, elevator speech, or elevator statement is a short description of an idea (commonly a company) that explains the idea in a way such that any listener can understand in a short period of time. This description typically explains who the product is for, what it does, why it is needed, and how it will get done. An elevator pitch does not have to contain all of those components, but it usually does at least explain why the idea is valuable and what the idea is. An elevator pitch can be used to an entice an investor or just explain an idea to a founder’s parents. The goal is simply to convey the idea in an exciting way. Unlike a sales pitch, there may not be a clear buyer/seller relationship.

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The art of the personal elevator pitch according to John Butman.

Contributed by Sammo Lea

Top Six Elevator Pitch Techniques from the author of "To Sell is Human," Daniel H. Pink.

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All about the series, Dragons' Den, in which various individuals use elevator pitches to get to the top. Creative take on rewarding/punishing good/bad elevator pitches. Also has some great tips about what to focus on in the pitch.

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A video on the best way to create a 10-second elevator pitch. Can you manage a 7-10 word pitch? Maybe after watching this video, you can. Tips about what matters and what doesn't. Here's a hint: you matter. Learn more from the video.

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