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Double standard

A double standard is the application of different sets of principles for similar situations.

It is most commonly seen as a decisive psychological tool used to defend one’s ego or subconscious from the shortcomings of one’s own set of values or contrasting principals. It is the employment of a hypocritical and biased standpoint, with which to separate the seemingly bad in others from the bad in oneself by having two sets of rules for the same concept. Margaret Eichler, author of The Double Standard, explains that a double standard “implies that two things which are the same are measured by different standards” (Eichler 1980:15).

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Usually, we only talk about double standards that hurt women. However, it goes both ways. Gender stereotypes for men can hurt men too...and society treats men and women very differently in sexual matters. It's very sad, and I think it should be something people should be more aware of.

Contributed by Le Hoang

Pantene's new advertisement went viral and rightfully so. For the first time in a long time a company managed to create a compelling ad that not only encouraged people to buy their product but brought to light real life issues that society is dealing with today. Advertisements and commercials leave us with different thoughts and ideas everyday. And to finally see an ad provoking more than annoyance was not only incredible, but inspiring.

Contributed by Bre Wilkins

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