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When Brenda Chapman envisioned Merida, she would be a rebellious princess that could hold on her own. This is a rare occasion in Disney's eyes, since all their princesses are attached to their princes (although they are strong). This was the only disney princess story that didn't have the princess fall into the arms of a prince in the end. Disney's "makeover" was supposed to be a glam factor on her to help sell products and catch the attention of little girls because what's a princess without her prince? They did a "makeover" for all the princesses; Ariel has a new dress and all the princesses are wearing crazy makeup and have newly constructed faces. This is all a marketing scheme for disney to sell more princess merchandise.
Contributed by Zoë Taylor O'Clock