Visual Encyclopedia

Cog (advertisement)

"Cog" is a British television and cinema advertisement launched by Honda in 2003 to promote the seventh-generation Accord line of cars. It follows the convention of a Rube Goldberg machine, utilizing a chain of colliding parts taken from a disassembled Accord. Wieden+Kennedy developed a GB£6 million marketing campaign around "Cog" and its partner pieces, "Sense" and "Everyday", broadcast later in the year. The piece itself was produced on a budget of £1 million by Partizan Midi-Minuit. Antoine Bardou-Jacquet directed the seven-month production, contracting The Mill to handle post-production. The 120-second final cut of "Cog" was broadcast on British television on 6 April 2003, during a commercial break in ITV's coverage of the 2003 Brazilian Grand Prix.

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A young girl is inspired by the Honda Cog ad to make her own version of a Rube Goldberg machine. She wrote a sweet letter to the company, which is captured in the article, in the hopes they might let her meet the people who created the commercial. A better quality version of the commercial is included in the article.

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Here's a video of the famous advertisement. It really is mesmerizing.

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