Visual Encyclopedia

Bratz

Bratz is an American product line of fashion dolls and merchandise manufactured by MGA Entertainment. Four original 10-inch dolls were released in 2001 —– Yasmin, Cloe, Jade, and Sasha, and in 2015, a fifth girl Raya, was added as the fifth official Bratz. They featured almond-shaped eyes adorned with eyeshadow, and lush, glossy lips. Bratz reached great success and the original line of dolls was expanded with a number of spin-offs like Bratz Kidz and Bratz Babyz, as well as media featuring the Bratz characters, including a web series, movie, TV series, music albums, and video games. In 2005, global sales were two billion dollars, and by 2006, Bratz had about forty percent of the fashion-doll market.

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