Visual Encyclopedia

Brand

A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising.

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I believe that teenagers can become negatively persuaded by fashion and put unnecessary pressure on their parents and themselves in order to be popular. Most teenagers want to be superior to others. In terms of social status, they aspire to be perfect in which unknown to them is non-existent. Buying designer clothes gives them power over others. Also, teenagers need a sense of “praise” from their peers. It makes them feel good when they receive compliments from others. Just like going to a well-known college, such as Harvard University, consumers, mainly parents, are paying for the name and the prestige for the fashion labels of the products that they desire to purchase.

Contributed by C Obi Anosike

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