Visual Encyclopedia

Alliance for Audited Media

The Alliance for Audited Media (AAM) is a North American non-profit industry organization founded in 1914 by the Association of National Advertisers to help ensure media transparency and trust among advertisers and media companies. Originally known as the Audit Bureau of Circulations (ABC), today AAM is a source of verified media information and technology platform certifications, providing standards, audit services and data for the advertising and publishing industries. It is one of more than three dozen such organizations operating worldwide, affiliated with the International Federation of Audit Bureaux of Circulations (IFABC).

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Why the change? Watch this video by the new AAM.

Contributed by Sammo Lea

Introducing the new ABC: the Alliance for Audited Media.

Contributed by Sammo Lea

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