Visual Encyclopedia


Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad" for short.

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Well played

Contributed by Megan Kocina

France - Controversial Anti-Smoking Ad

The series of ads that I am using for my critical analysis essay...they really make you stop in your tracks and think.

Contributed by Kasey Lauren Webster

Serious advertising

Contributed by Violetta Gir

Serious advertising

Contributed by Violetta Gir

Koleston natural hair ad

Contributed by Violetta Gir


The packaging is made with honeycomb-looking paper.

Contributed by Violetta Gir


Ordinary packaging is turned into an oven with delicious treats inside.

Contributed by Violetta Gir

Festina Watches

This water-proof watch brand takes its claim to the extreme as they present their products inside a bag of water.

Contributed by Violetta Gir

Award Winning ads in the world

Contributed by Violetta Gir


Contributed by Violetta Gir

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