This is a very popular annual fun run called, the Color Run. During this 5K run, colored powder dye is thrown on the runners. There are other color 5K runs, like the Run or Dye, Color Me Rad, and the Color in Motion.
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Kobe Bryant frequently works out at the University of California, Irvine state-of-the-art rec center called the ARC. He only goes at obscure hours, though, so as not to have his workouts interrupted by too many people.